BaronLane.com

Baron Lane  |  baronlaneresume.doc

1620 12th Avenue • San Francisco, CA 94122

917.509.3294 • www.linkedin.com/in/baronlane • baron@baronlane.com  • baronlane.com

Objective
A multi-disciplinary Interaction Designer focused on creating systems and intuitive and supportive interfaces that are both effective and efficient and solve tangible business problems.  I am particularly interested in improving users’ experiences through data-mining, context awareness and social media. I bring a depth and breadth of knowledge in people, technology, brand, design, as well as a passion for business innovation and entrepreneurship.

Key Strengths

• Enthusiasm and passion for smart and creative solutions to complex problems
• Focused on quantitative data for direction and success and meeting business needs
• Skills to take designs from pie-in-the-sky ideas to a working proof of concept
• Attention to detail and the desire to create rich user experiences

Experience

Twang Nation
Principal/Interaction Designer
New York, New York/ San Francisco, California
7/2006 - Present

• Blog focusing on Americana / roots / alt.country / country music news and lifestyle.
• 10,000 + unique visitors a month
• #1 Google return for alt.country blog, #2 for roots music blog and #5 for Americana music blog.
• Developed with Wordpress. PHP, design, feature and functionality
• Develop search engine optimization and marketing strategies
• Featured speaker at music conferences (Americana Music Association)

AKQA (contract)
Information Architect / Interaction Designer
San Francisco, California
 10/2008 - 10/2008

• Perform a competitive evaluation for a major credit card company for online rewards administration
• Evaluate and redesign a key retirement marketing site for a major British financial firm.

Barnes & Noble.com
Information Architect / Interaction Designer
New York, New York
 10/2007 - 6/2008

• Collaborate with multi-disciplinary teams to design e-commerce experiences
• Negotiate business rules and technology framework and developed documents and documents and deliverables to communicate vision
• Designed a cross-category search widget for users to add to their social network, blogs, or personal homepages.
• Designed and developed next level functionality for cross-product search.
• Research, present findings and set goals for social media and its impact on e-commerce resulting in increased sales.
• Contributed to the design of a newly developed dynamic, single page order path.
• Researched and shared new findings in the usability and interaction design field.
• Advocated user-centered design concepts in all phases of the project.

Morgan Stanley (contract)
Information Architect / Interaction Designer
New York, New York
 3/2007 - 9/2007

• Help discover better workflow process for 450 nationwide branches and design an intranet to support findings.
• Help to improve account application workstation for financial advisers.
• Help to improve an online brokerage site for individual investors.
• Work with the project team to help determine a suitable content management system.

TD Ameritrade
Information Architect / Interaction Designer
Jersey City, New Jersey  
4/2004 - 3/2007

• Led user experience strategy and design for long-term investment products
• Collaborate with product managers to discover how to best represent their needs
• Redesign and guide strategic direction for the user-directed investment tool Amerivest
• Helped establish standards library, personas,  and guidelines
• Increase accessibility to meet 508 compliance guidelines

Solutions Inc. (contract)
Information Architect / Interaction Designer
New York, New York
8/2003 - 2/2004

• Develop complex workflow and approval processes for the pharmaceutical industry.
• Developed wireframes, sitemaps, task-flows and personas to develop an intranet that supports client/account interaction.

Rare Medium, Inc.
Information Architect / Interaction Designer
Dallas/San Antonio, Texas
11/1999 - 6/2001

• Develop complex workflow and approval processes for the pharmaceutical industry.
• Developed wireframes, sitemaps, task-flows and personas to develop an intranet that supports client/account interaction.

Electronic Data Systems/c2o
Design Strategist
Dallas, Texas
 7/1998 - 11/1999

• Helped established usability guidelines for the User Experience Group.
• Developed digital media direction for Fortune 100 companies.

LinkedPlanet  Corporation
Creative Director
Dallas, Texas
 11/1996 - 7/1998

• Work with small companies to develop an online presence.
• Work closely with sales and marketing to advocate usability and interaction design as a business value and to provide competitive advantage.

Ernst & Young LLP
Front-End Designer
Los Colinas, Texas
10/1994 - 11/1996

• Developed and implemented clear and intuitive user interface designs to create CD-ROM and web-based training, marketing, intranet and e-commerce products.
• Developed style guides design and worked with clients to establish successful digital branding.

Education

• New York University, Copyright Law
• Cooper Interaction Design Practicum
• Art Institute Dallas - New Media and Visual design

Methods
Mental Models, Personas, Ethnographic Research, Contextual Inquiry, Questionnaire Design, Conducting Interviews, Statistics & Modeling, Experiment Design, User Study Moderation

Prototyping Tools, Programming, & Scripting
Paper & Pencil, Adobe Photoshop, Dreamweaver, Flash, AJAX, Action Script, Java Script, PHP, ASP, SQL, HTML, CSS, AJAX