Web Usability: Are Men Hunters & Women Browsers?

A study by Southern Illinois University on how men and women use the web shows that both men’s and women’s top priority is ease of use, with web speed men’s second choice, and easy navigation women’s.

If this is true then does this mean that in general, men are “hunters” and women are “browsers” online and parallel gender shopping studies in the offline world? How might use this information to design a better site? The old rules of logical assembly, navigation and speed still holds but the study might be more applicable if the site you build is more gender specific. (Get Elastic)